The statistic displays the result of a survey conducted in 2019 in Sweden on how respondents' views on a company would change based on different actions. The behavior which came first on the list with most positive reactions, according to 72 percent of participants, was that a company openly publishes data leaks and mishaps and suggests how to fix them. This received negative feedback from eight percent of participants. The behavior which came last on the list with least positive feedback, according to ten percent of participants, was that a company uses personal data and creates a digital profile. This received 57 percent negative reactions.
How does your view on a company change if they do the following?
Characteristic
Positive
Negative
Does not affect my views
Do not know
Openly publishes data leaks and mishaps and how to fix them
72%
8%
7%
13%
Gives you clear explanation why you see their advertisements online
57%
9%
22%
12%
By using personal data, creates digital profile for you (may include both discounts and price rises)
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Insight Intelligence. (January 31, 2019). How does your view on a company change if they do the following? [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/990730/view-on-companies-behavior-regarding-personal-data-in-sweden/
Insight Intelligence. "How does your view on a company change if they do the following?." Chart. January 31, 2019. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/990730/view-on-companies-behavior-regarding-personal-data-in-sweden/
Insight Intelligence. (2019). How does your view on a company change if they do the following?. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/990730/view-on-companies-behavior-regarding-personal-data-in-sweden/
Insight Intelligence. "How Does Your View on a Company Change If They Do The Following?." Statista, Statista Inc., 31 Jan 2019, https://www.statista.com/statistics/990730/view-on-companies-behavior-regarding-personal-data-in-sweden/
Insight Intelligence, How does your view on a company change if they do the following? Statista, https://www.statista.com/statistics/990730/view-on-companies-behavior-regarding-personal-data-in-sweden/ (last visited November 23, 2024)
How does your view on a company change if they do the following? [Graph], Insight Intelligence, January 31, 2019. [Online]. Available: https://www.statista.com/statistics/990730/view-on-companies-behavior-regarding-personal-data-in-sweden/
