What U.S. consumers do not like about loyalty schemes 2018

Published by
D. Tighe,
Feb 22, 2024
This statistic displays reasons why consumers dislike loyalty programs in the United States in 2018. Some 54 percent of survey respondents stated that they disliked the fact that it takes too long to earn a reward from loyalty programs.

Reasons why consumers dislike loyalty programs in the United States in 2018*

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Release date

February 2019

Region

United States

Survey time period

2018

Number of respondents

1,500 respondents

Age group

18-65 years

Supplementary notes

* Original survey question: "In thinking about various loyalty or rewards programs you’ve belonged to, what don’t you like about them?"
Multiple answers were possible.

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