This statistic depicts the results of a poll on pursued goals of branded entertainment market in Italy as of May 2018. According to data, the main aims of the branded entertainment industry were the increase of the brand presence and and spread of brand values and identity (both 68.3 percent). Moreover, the intention to invest on a new advertising form held 34.1 percent of share, the fourth most popular goal to pursue in this sector.
Pursued goals of branded entertainment industry in Italy in 2018
Characteristic
Share of respondents
Increase of brand awareness
68.3%
Greater brand values and identity
68.3%
Development of an innovative format
39%
Contact with both the real and potential clients
39%
Creation of online and offline buzz for the brand or the product
36.6%
Release of a new product/line
36.6%
Investment on a new advertising form than the traditional one
34.1%
Gain new clients
24.4%
Increase of loyalty marketing
22%
Promotion of a commercial interest towards a product
22%
Web traffic generation
19.5%
Store traffic generation
12.2%
Investing on new advertising forms than the more expensive traditional ones
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issuu , & ADC Group. (March 19, 2019). Pursued goals of branded entertainment industry in Italy in 2018 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/990626/goals-of-branded-entertainment-industry-in-italy/
issuu , und ADC Group. "Pursued goals of branded entertainment industry in Italy in 2018." Chart. March 19, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/990626/goals-of-branded-entertainment-industry-in-italy/
issuu , ADC Group. (2019). Pursued goals of branded entertainment industry in Italy in 2018. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/990626/goals-of-branded-entertainment-industry-in-italy/
issuu , and ADC Group. "Pursued Goals of Branded Entertainment Industry in Italy in 2018." Statista, Statista Inc., 19 Mar 2019, https://www.statista.com/statistics/990626/goals-of-branded-entertainment-industry-in-italy/
issuu & ADC Group, Pursued goals of branded entertainment industry in Italy in 2018 Statista, https://www.statista.com/statistics/990626/goals-of-branded-entertainment-industry-in-italy/ (last visited December 22, 2024)
Pursued goals of branded entertainment industry in Italy in 2018 [Graph], issuu , & ADC Group, March 19, 2019. [Online]. Available: https://www.statista.com/statistics/990626/goals-of-branded-entertainment-industry-in-italy/
