This statistic presents information on the share of native digital display advertising in the United States in 2018 and 2020, by type. According to the source, 86.7 percent of native digital display ads in 2018 were programmatic, whereas this figure is expected to grow by one percent by 2020.
Share of native digital display advertising in the United States in 2018 and 2020, by type
Characteristic
Programmatic
Mobile
Social
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eMarketer. (March 18, 2019). Share of native digital display advertising in the United States in 2018 and 2020, by type [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/990582/native-digital-display-ad-share-us-type/
eMarketer. "Share of native digital display advertising in the United States in 2018 and 2020, by type." Chart. March 18, 2019. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/990582/native-digital-display-ad-share-us-type/
eMarketer. (2019). Share of native digital display advertising in the United States in 2018 and 2020, by type. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/990582/native-digital-display-ad-share-us-type/
eMarketer. "Share of Native Digital Display Advertising in The United States in 2018 and 2020, by Type." Statista, Statista Inc., 18 Mar 2019, https://www.statista.com/statistics/990582/native-digital-display-ad-share-us-type/
eMarketer, Share of native digital display advertising in the United States in 2018 and 2020, by type Statista, https://www.statista.com/statistics/990582/native-digital-display-ad-share-us-type/ (last visited August 24, 2024)
Share of native digital display advertising in the United States in 2018 and 2020, by type [Graph], eMarketer, March 18, 2019. [Online]. Available: https://www.statista.com/statistics/990582/native-digital-display-ad-share-us-type/