Share of VK users in Russia 2023, by age group

As of October 2023, the largest user share of VKontakte (VK) was aged between 35 and 44 years. The second major age cluster on the website were 25-to-34 year-olds, occupying around a quarter of the total over the period under consideration.

Social media in Russia

Russia is one of the leading countries in Europe by social media usage and the volume of active users. Thus, after a consistent annual growth over the last years, the number of active social media users in the country amounted to 106 million as of January 2023. Younger people are particularly active on social media, with 96 percent of Russians aged between 12 and 24 years using apps and websites for regular communication.

VKontakte's growth

Following the departure of Meta platforms Facebook and Instagram, as well as Twitter, from the Russian market, the daily audience of VK grew by four million users between February 24 and March 15, 2022. The number of friend requests on the social media in question grew by 250 percent, while both feed views and comments increased by more than 20 percent. New VK app downloads were particularly noticeable in Russia, where it was the most installed social media app.