This statistic depicts the results of a survey into the leading brands for female consumers in Australia in 2019, by brand index score. During the period examined, Kmart had a brand index score of 61.5.
Leading brands for female consumers in Australia in 2019, by brand index score
Source doesn't provide survey type, age range or number of respondents.
Respondents were asked: overall, of which of the following brands do you have a positive or negative impression?
The source calculates the brand index score by using an average from the following categories; buzz, impression, quality, value. satisfaction, would recommend and reputation.
Individual category scores are calculated by subtracting negative feedback from positive.
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YouGov. (March 5, 2019). Leading brands for female consumers in Australia in 2019, by brand index score [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/990405/australia-favorite-brands-female-consumers-brand-index-score/
YouGov. "Leading brands for female consumers in Australia in 2019, by brand index score." Chart. March 5, 2019. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/990405/australia-favorite-brands-female-consumers-brand-index-score/
YouGov. (2019). Leading brands for female consumers in Australia in 2019, by brand index score. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/990405/australia-favorite-brands-female-consumers-brand-index-score/
YouGov. "Leading Brands for Female Consumers in Australia in 2019, by Brand Index Score." Statista, Statista Inc., 5 Mar 2019, https://www.statista.com/statistics/990405/australia-favorite-brands-female-consumers-brand-index-score/
YouGov, Leading brands for female consumers in Australia in 2019, by brand index score Statista, https://www.statista.com/statistics/990405/australia-favorite-brands-female-consumers-brand-index-score/ (last visited December 18, 2024)
Leading brands for female consumers in Australia in 2019, by brand index score [Graph], YouGov, March 5, 2019. [Online]. Available: https://www.statista.com/statistics/990405/australia-favorite-brands-female-consumers-brand-index-score/