In 2020, advertising spending on all media fell in Italy, compared to the values reported in 2019. TV advertising spending decreased from 3.59 billion to 3.25 billion euros. Radio dropped from 438 to 329 million euro. Digital was the medium that recorded the smallest decrease of 2.1 percent.
Advertising spending in Italy in 2019 and 2020, by medium
(in million euros)
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ADC Group. (March 15, 2021). Advertising spending in Italy in 2019 and 2020, by medium (in million euros) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/989891/ad-spend-in-italy/
ADC Group. "Advertising spending in Italy in 2019 and 2020, by medium (in million euros)." Chart. March 15, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/989891/ad-spend-in-italy/
ADC Group. (2021). Advertising spending in Italy in 2019 and 2020, by medium (in million euros). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/989891/ad-spend-in-italy/
ADC Group. "Advertising Spending in Italy in 2019 and 2020, by Medium (in Million Euros)." Statista, Statista Inc., 15 Mar 2021, https://www.statista.com/statistics/989891/ad-spend-in-italy/
ADC Group, Advertising spending in Italy in 2019 and 2020, by medium (in million euros) Statista, https://www.statista.com/statistics/989891/ad-spend-in-italy/ (last visited December 21, 2024)
Advertising spending in Italy in 2019 and 2020, by medium (in million euros) [Graph], ADC Group, March 15, 2021. [Online]. Available: https://www.statista.com/statistics/989891/ad-spend-in-italy/
