In 2023, around 5.31 million people in Germany aged 14 and over indicated that the groceries for their household were purchased on the internet or in an online shop. This graph shows the results of a survey in Germany on the purchase of groceries using the internet or from online shops from 2019 to 2023. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Number of people in Germany who purchase groceries for their household on the internet or from online shops from 2019 to 2023
(in millions)
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Number of people in millions
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Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.60 million people
2023: 23,524 respondents, representing 70.08 million people
You can find more information on the methodology of the study here.
The question in the survey was worded as follows: “Where do you purchase the groceries for your household from, from which of these stores here? (Circling everything applicable!)”
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IfD Allensbach. (June 19, 2023). Number of people in Germany who purchase groceries for their household on the internet or from online shops from 2019 to 2023 (in millions) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/989726/purchasing-groceries-on-the-internet-or-from-online-shops/
IfD Allensbach. "Number of people in Germany who purchase groceries for their household on the internet or from online shops from 2019 to 2023 (in millions)." Chart. June 19, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/989726/purchasing-groceries-on-the-internet-or-from-online-shops/
IfD Allensbach. (2023). Number of people in Germany who purchase groceries for their household on the internet or from online shops from 2019 to 2023 (in millions). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/989726/purchasing-groceries-on-the-internet-or-from-online-shops/
IfD Allensbach. "Number of People in Germany Who Purchase Groceries for Their Household on The Internet or from Online Shops from 2019 to 2023 (in Millions)." Statista, Statista Inc., 19 Jun 2023, https://www.statista.com/statistics/989726/purchasing-groceries-on-the-internet-or-from-online-shops/
IfD Allensbach, Number of people in Germany who purchase groceries for their household on the internet or from online shops from 2019 to 2023 (in millions) Statista, https://www.statista.com/statistics/989726/purchasing-groceries-on-the-internet-or-from-online-shops/ (last visited July 22, 2024)
Number of people in Germany who purchase groceries for their household on the internet or from online shops from 2019 to 2023 (in millions) [Graph], IfD Allensbach, June 19, 2023. [Online]. Available: https://www.statista.com/statistics/989726/purchasing-groceries-on-the-internet-or-from-online-shops/