Advantages of multi-channel shopping in Poland 2021, by buyer type

Published by
Adriana Sas,
Mar 27, 2024
For nearly one in three mobile shoppers in Poland, the advantage of multi-channel shopping was the ability to view a product of interest in a stationary store and order it online. In contrast, this option was an advantage for one in four online shoppers in 2021.

Advantages of multi-channel shopping in Poland in 2021, by type of buyer*

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Release date

June 2021

Region

Poland

Survey time period

May 17-31, 2021

Number of respondents

1,030**

Age group

15 years and older

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The original question was worded as follows: (Polish) "Czy / Jakie dostrzegasz zalety zakupów wielokanałowych?").
** Online shoppers - n=1030; Mobile shoppers - n=655

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