Most popular ways to engage with sports content in the U.S. 2022, by sport

Published by
Christina Gough,
Sep 13, 2023
There are many different ways to keep up-to-date with your favorite sports team, from watching highlights on YouTube to following your team's star athlete on Instagram. During a November 2022 survey in the United States, almost 30 percent of basketball fans stated that they followed sports on social media.

Most popular ways sports fans engage with sports content in the United States as of November 2022, by sport

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Release date

August 2023

Region

United States

Survey time period

November 11 to 30, 2022

Number of respondents

1,550 respondents

Age group

18 years and older

Special properties

in the last 30 days

Method of interview

Online panel

Citation formats
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Statistics on " Millennials in the U.S.: media & marketing "

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Other statistics that may interest you Millennials in the U.S.: media & marketing

General

6

TV and video

8

Film

5

Radio & audio

8

Print

7

News

8

Gaming

4

Subscription services

8

Marketing & advertising

7

Social media

7

Recreation and entertainment

6

Popular culture

8

Further related statistics

18

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Topics

U.S. Millennials: Media & MarketingUnited States internet user demographics, by genderU.S. generations: grocery shopping behaviorU.S. Gen Z & millennials: consumer goods and shopping behavior
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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