Consumer retail channel use in the UK 2016-2018

Published by
Tugba Sabanoglu,
Feb 22, 2024
This statistic shows consumers' retail channel use in the United Kingdom (UK) from 2016 to 2018. Data revealed that 71.76 percent of consumers in the UK shopped in-store only, whilst online-only shoppers accounted for about 57 percent percent. Over 60 percent of consumers used both channels, exceeding the share of online-only shoppers.

Share of retail channel use among consumers in the United Kingdom (UK) from 2016 to 2018

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Release date

December 2018

Region

United Kingdom

Survey time period

July 1, 2016 to June 30, 2018*

Special properties

Customers who made at least one transaction

Supplementary notes

* The source adds the following information: "Our analysis is based only on customers who made at least one transaction in each of the following period:
year 1: July 1, 2016 - June 30, 2017
year 2: July 1, 2017 - June 30, 2018"

The data covers customers of the clothing and accessories industry.

The source defines channels used in this research as follows:
-primarily in-store brands with less than 20% of sales online.
-'balanced' brands with between 20% and 60% of sales online.
-primarily online brands with over 60% of sales online.

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Multichannel retail in the UKE-commerce in the United Kingdom (UK)Online shopping in EuropeHigh street retail in the United Kingdom (UK)
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