Factors consumers look for in premium goods Vietnam 2018

Published by
Minh-Ngoc Nguyen,
Jul 3, 2024
The statistic shows the results of a survey conducted in 2018 about what consumers look for in premium products in Vietnam. During the period examined, 65 percent of the respondents stated that they look for high quality and safety standards when it comes to premium goods, followed by 58 percent of the respondents who claimed that they seek premium products with superior performance or function.

What consumers look for in premium products in Vietnam in 2018

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Release date

March 2019

Region

Vietnam

Survey time period

2018

Supplementary notes

Figures are based on the Nielsen global premiumization study 2018 that covers consumer spending dynamics across 64 markets.

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