The statistic shows the results of a survey conducted in 2018 about consumers' reasons for buying premium goods in Vietnam. During the period examined, 50 percent of the respondents stated that they would buy premium goods after a recommendation by friends or family, followed by 46 percent of the respondents who claimed having done research as a reason for spending money on premium products.
Consumers' reasons for buying premium goods in Vietnam in 2018
Characteristic
Share of respondents
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Nielsen. (March 20, 2019). Consumers' reasons for buying premium goods in Vietnam in 2018 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/987854/vietnam-premium-goods-spend-reasons/
Nielsen. "Consumers' reasons for buying premium goods in Vietnam in 2018." Chart. March 20, 2019. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/987854/vietnam-premium-goods-spend-reasons/
Nielsen. (2019). Consumers' reasons for buying premium goods in Vietnam in 2018. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/987854/vietnam-premium-goods-spend-reasons/
Nielsen. "Consumers' Reasons for Buying Premium Goods in Vietnam in 2018." Statista, Statista Inc., 20 Mar 2019, https://www.statista.com/statistics/987854/vietnam-premium-goods-spend-reasons/
Nielsen, Consumers' reasons for buying premium goods in Vietnam in 2018 Statista, https://www.statista.com/statistics/987854/vietnam-premium-goods-spend-reasons/ (last visited August 24, 2024)
Consumers' reasons for buying premium goods in Vietnam in 2018 [Graph], Nielsen, March 20, 2019. [Online]. Available: https://www.statista.com/statistics/987854/vietnam-premium-goods-spend-reasons/