Influential factors for buying premium goods Vietnam 2018

Published by
Minh-Ngoc Nguyen,
Jul 3, 2024
The statistic shows the results of a survey conducted in 2018 about consumers' reasons for buying premium goods in Vietnam. During the period examined, 50 percent of the respondents stated that they would buy premium goods after a recommendation by friends or family, followed by 46 percent of the respondents who claimed having done research as a reason for spending money on premium products.

Consumers' reasons for buying premium goods in Vietnam in 2018

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Release date

March 2019

Region

Vietnam

Survey time period

2018

Special properties

figures are based on the Nielsen global premiumization study 2018 that covers consumer spending dynamics across 64 markets

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