Omnichannel priorities: share of areas retailers are prioritizing in the UK 2018

This chart displays the share of omnichannel retailing aspects that leading retailers are prioritizing in the United Kingdom (UK) in 2018. For key retailers in the UK, single view of the customer was the top priority area with 19 percent of responding retailers indicating it as their most prioritized tenet of omnichannel retail. Following that, personalization of the individual consumers' experience, investment in back-end and front-end technologies were also listed as areas that UK retailers are prioritizing.