As of March 2023, Chennai Super Kings and Mumbai Indians had the highest Instagram followers in the Indian Premier League, amounting to around 11.1 million followers each. The IPL had the highest attendance among all the cricket leagues in the world.
IPL: a cricketing carnival
The Indian Premier League is one of the most lucrative and entertaining Twenty20 cricket leagues in the world. Its impressive financial growth over the past decade is a testament to its expanding viewership and the ever-increasing number of television advertisers. Moreover, the IPL's formidable presence on diverse social media platforms significantly enhances its global reach and fan engagement, making it a cricketing spectacle in both the economic and digital realms.
Instagram in India
India is among the leading markets for Instagram and houses the social media platform’s largest user base. As an increasingly popular influencer marketing platform in the country, it has opened new opportunities for brands and businesses to reach out to their target audience innovatively.
Leading Indian Premier League team Instagram profiles as of March 2023, by followers
(in millions)
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CricTracker. (March 31, 2023). Leading Indian Premier League team Instagram profiles as of March 2023, by followers (in millions) [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/987660/india-most-followed-ipl-team-on-instagram/
CricTracker. "Leading Indian Premier League team Instagram profiles as of March 2023, by followers (in millions)." Chart. March 31, 2023. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/987660/india-most-followed-ipl-team-on-instagram/
CricTracker. (2023). Leading Indian Premier League team Instagram profiles as of March 2023, by followers (in millions). Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/987660/india-most-followed-ipl-team-on-instagram/
CricTracker. "Leading Indian Premier League Team Instagram Profiles as of March 2023, by Followers (in Millions)." Statista, Statista Inc., 31 Mar 2023, https://www.statista.com/statistics/987660/india-most-followed-ipl-team-on-instagram/
CricTracker, Leading Indian Premier League team Instagram profiles as of March 2023, by followers (in millions) Statista, https://www.statista.com/statistics/987660/india-most-followed-ipl-team-on-instagram/ (last visited November 12, 2024)
Leading Indian Premier League team Instagram profiles as of March 2023, by followers (in millions) [Graph], CricTracker, March 31, 2023. [Online]. Available: https://www.statista.com/statistics/987660/india-most-followed-ipl-team-on-instagram/
