This statistic depicts the influence of social media and celebrities on the purchase of consumer goods in Italy in 2019, by age group. According to data, social media and celebrities had the largest influence on the purchases of the youngest group of respondents. Indeed, 23.4 percent of consumers aged between 18 and 34 years bought a given product at an influencer's suggestion.
Influence of social media or celebrities on the purchase of consumer goods in Italy in 2019, by age group
Characteristic
18-34 years
35-64 years
65 years and older
Suggestion of an influencer on social media or blog
23.4%
16.2%
5%
Suggestion of an admired celebrity/Used by an admired celebrity
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Alimentando. (March 1, 2019). Influence of social media or celebrities on the purchase of consumer goods in Italy in 2019, by age group [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/987017/influences-on-consumer-goods-purchase-in-italy/
Alimentando. "Influence of social media or celebrities on the purchase of consumer goods in Italy in 2019, by age group." Chart. March 1, 2019. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/987017/influences-on-consumer-goods-purchase-in-italy/
Alimentando. (2019). Influence of social media or celebrities on the purchase of consumer goods in Italy in 2019, by age group. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/987017/influences-on-consumer-goods-purchase-in-italy/
Alimentando. "Influence of Social Media or Celebrities on The Purchase of Consumer Goods in Italy in 2019, by Age Group." Statista, Statista Inc., 1 Mar 2019, https://www.statista.com/statistics/987017/influences-on-consumer-goods-purchase-in-italy/
Alimentando, Influence of social media or celebrities on the purchase of consumer goods in Italy in 2019, by age group Statista, https://www.statista.com/statistics/987017/influences-on-consumer-goods-purchase-in-italy/ (last visited December 19, 2024)
Influence of social media or celebrities on the purchase of consumer goods in Italy in 2019, by age group [Graph], Alimentando, March 1, 2019. [Online]. Available: https://www.statista.com/statistics/987017/influences-on-consumer-goods-purchase-in-italy/
