J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowMarketing spending in the U.S. 2019-2028, by company type
In 2025, marketing spending in the United States will surpass 800 billion U.S. dollars, according to the source's projections. Out of that total, 690 billion dollars will come from business-to-consumer (B2C) companies, while business-to-business (B2B) firms will account for the remaining 111 billion dollars. The annual values were forecast to rise as the decade unfolds, exceeding 950 billion dollars by 2028.
