U.S. Cyber Week e-commerce AOV by device 2020| Statista

With an average order value of 159 U.S. dollars, desktops were the top device used for e-commerce during Cyber Week in the United States. Meanwhile, the average online order value during these holiday shopping days was 125 dollars for tablets, compared to 121 dollars for smartphones.

Average value of e-commerce orders on Cyber Week in the United States in 2020, by device (in U.S. dollars)

Characteristic	Average order value in U.S. dollars
Desktop	159
Tablet	125
Smartphone	121

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Release date

December 2020

More information

Region

United States

Survey time period

November 26 to 30, 2020

Supplementary notes

Average Order Value (AOV) is the average amount of revenue a business has generated from all the checkout orders over a defined period of time. It is measured by dividing the total revenue with total number of orders.

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