With an average order value of 159 U.S. dollars, desktops were the top device used for e-commerce during Cyber Week in the United States. Meanwhile, the average online order value during these holiday shopping days was 125 dollars for tablets, compared to 121 dollars for smartphones.
Average value of e-commerce orders on Cyber Week in the United States in 2020, by device
(in U.S. dollars)
Average Order Value (AOV) is the average amount of revenue a business has generated from all the checkout orders over a defined period of time. It is measured by dividing the total revenue with total number of orders.
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BigCommerce. (December 4, 2020). Average value of e-commerce orders on Cyber Week in the United States in 2020, by device (in U.S. dollars) [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/986423/average-online-order-value-on-cyber-monday-device-usa/
BigCommerce. "Average value of e-commerce orders on Cyber Week in the United States in 2020, by device (in U.S. dollars)." Chart. December 4, 2020. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/986423/average-online-order-value-on-cyber-monday-device-usa/
BigCommerce. (2020). Average value of e-commerce orders on Cyber Week in the United States in 2020, by device (in U.S. dollars). Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/986423/average-online-order-value-on-cyber-monday-device-usa/
BigCommerce. "Average Value of E-commerce Orders on Cyber Week in The United States in 2020, by Device (in U.S. Dollars)." Statista, Statista Inc., 4 Dec 2020, https://www.statista.com/statistics/986423/average-online-order-value-on-cyber-monday-device-usa/
BigCommerce, Average value of e-commerce orders on Cyber Week in the United States in 2020, by device (in U.S. dollars) Statista, https://www.statista.com/statistics/986423/average-online-order-value-on-cyber-monday-device-usa/ (last visited January 06, 2025)
Average value of e-commerce orders on Cyber Week in the United States in 2020, by device (in U.S. dollars) [Graph], BigCommerce, December 4, 2020. [Online]. Available: https://www.statista.com/statistics/986423/average-online-order-value-on-cyber-monday-device-usa/
