This statistic illustrates the distribution of new influencer campaigns in Italy in 2018, by type. According to data, a third of the influencer accounts involved in the campaigns belonged to vertical influencers mainly working in one industry, while just over a quarter belonged to micro influencers.
Distribution of new influencer campaigns in Italy in 2018, by influencer type
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
engage.it. (March 4, 2019). Distribution of new influencer campaigns in Italy in 2018, by influencer type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/986399/new-influencer-campaigns-in-italy-influencer-type/
engage.it. "Distribution of new influencer campaigns in Italy in 2018, by influencer type." Chart. March 4, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/986399/new-influencer-campaigns-in-italy-influencer-type/
engage.it. (2019). Distribution of new influencer campaigns in Italy in 2018, by influencer type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/986399/new-influencer-campaigns-in-italy-influencer-type/
engage.it. "Distribution of New Influencer Campaigns in Italy in 2018, by Influencer Type." Statista, Statista Inc., 4 Mar 2019, https://www.statista.com/statistics/986399/new-influencer-campaigns-in-italy-influencer-type/
engage.it, Distribution of new influencer campaigns in Italy in 2018, by influencer type Statista, https://www.statista.com/statistics/986399/new-influencer-campaigns-in-italy-influencer-type/ (last visited December 22, 2024)
Distribution of new influencer campaigns in Italy in 2018, by influencer type [Graph], engage.it, March 4, 2019. [Online]. Available: https://www.statista.com/statistics/986399/new-influencer-campaigns-in-italy-influencer-type/