This statistic presents the digital buyer penetration rate in the United States as of May 2020, by generation. According to the findings, online shopping was most common among Millennial internet users with a penetration rate of 86.2 percent.
Percentage of digital buyers in the United States as of May 2020, by generation
Characteristic
Percentage of internet users
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Source stated that digital buyers are defined as internet users who have made at least one purchase via any digital channel (including online, mobile, and tablet).
Millennials: born between 1981 and 1996
Generation X: born between 1965 and 1980
Baby Boomers: born between 1946 and 1964
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eMarketer. (August 5, 2020). Percentage of digital buyers in the United States as of May 2020, by generation [Graph]. In Statista. Retrieved July 28, 2024, from https://www.statista.com/statistics/986215/digital-buyers-generation-usa/
eMarketer. "Percentage of digital buyers in the United States as of May 2020, by generation." Chart. August 5, 2020. Statista. Accessed July 28, 2024. https://www.statista.com/statistics/986215/digital-buyers-generation-usa/
eMarketer. (2020). Percentage of digital buyers in the United States as of May 2020, by generation. Statista. Statista Inc.. Accessed: July 28, 2024. https://www.statista.com/statistics/986215/digital-buyers-generation-usa/
eMarketer. "Percentage of Digital Buyers in The United States as of May 2020, by Generation." Statista, Statista Inc., 5 Aug 2020, https://www.statista.com/statistics/986215/digital-buyers-generation-usa/
eMarketer, Percentage of digital buyers in the United States as of May 2020, by generation Statista, https://www.statista.com/statistics/986215/digital-buyers-generation-usa/ (last visited July 28, 2024)
Percentage of digital buyers in the United States as of May 2020, by generation [Graph], eMarketer, August 5, 2020. [Online]. Available: https://www.statista.com/statistics/986215/digital-buyers-generation-usa/
