This statistic presents the distribution of sponsored content on Instagram worldwide in 2018, broken down by type. According to the findings, 34 percent of Instagram's sponsored content, that is posts containing #ad, were stories.
Distribution of sponsored content on Instagram worldwide in 2018, by type
Characteristic
Share of sponsored content
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eMarketer. (February 14, 2019). Distribution of sponsored content on Instagram worldwide in 2018, by type [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/986026/instagram-sponsored-content-by-type/
eMarketer. "Distribution of sponsored content on Instagram worldwide in 2018, by type." Chart. February 14, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/986026/instagram-sponsored-content-by-type/
eMarketer. (2019). Distribution of sponsored content on Instagram worldwide in 2018, by type. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/986026/instagram-sponsored-content-by-type/
eMarketer. "Distribution of Sponsored Content on Instagram Worldwide in 2018, by Type." Statista, Statista Inc., 14 Feb 2019, https://www.statista.com/statistics/986026/instagram-sponsored-content-by-type/
eMarketer, Distribution of sponsored content on Instagram worldwide in 2018, by type Statista, https://www.statista.com/statistics/986026/instagram-sponsored-content-by-type/ (last visited July 22, 2024)
Distribution of sponsored content on Instagram worldwide in 2018, by type [Graph], eMarketer, February 14, 2019. [Online]. Available: https://www.statista.com/statistics/986026/instagram-sponsored-content-by-type/