In 2021, digital media accounted for the largest share of advertising spending in France, at 26.5 percent. at the same time cinema held only 0.2 percent of total ad investments in the country. Television ranked second, with a 13.6 percent share in 2021.
Distribution of advertising spending in France in 2021, by media
Characteristic
Share of advertising spending
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IREP. (March 15, 2021). Distribution of advertising spending in France in 2021, by media [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/985775/breakdown-of-advertising-investments-by-media-france/
IREP. "Distribution of advertising spending in France in 2021, by media." Chart. March 15, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/985775/breakdown-of-advertising-investments-by-media-france/
IREP. (2021). Distribution of advertising spending in France in 2021, by media. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/985775/breakdown-of-advertising-investments-by-media-france/
IREP. "Distribution of Advertising Spending in France in 2021, by Media." Statista, Statista Inc., 15 Mar 2021, https://www.statista.com/statistics/985775/breakdown-of-advertising-investments-by-media-france/
IREP, Distribution of advertising spending in France in 2021, by media Statista, https://www.statista.com/statistics/985775/breakdown-of-advertising-investments-by-media-france/ (last visited August 24, 2024)
Distribution of advertising spending in France in 2021, by media [Graph], IREP, March 15, 2021. [Online]. Available: https://www.statista.com/statistics/985775/breakdown-of-advertising-investments-by-media-france/