According to data published by Adwired, anaylyzing media statements about Nike in the Netherlands, 18.99 percent of media content described the sportswear brand's quality in a positive way.
Media perception of Nike in the Netherlands in 2020 by characteristic
The brands are monitored on the basis of approximately 200 distinct characteristics, which are allocated to 15 positive perceptional dimensions (value drivers) and 15 negative perceptional dimensions (risk drivers). The scale states each dimension's frequency relative to all statements about the brand in the defined time period. Together, these 15 dimensions make up the media perception
TheBrandTicker of Adwired measures how companies and brands are actually talked about, based on information gathered from print, online, and social media. Contributions (clippings) from approx. 15,000 international print, 750,000 online, and 250 million social media, as well as financial market information (market capitalization of companies) form the basis of the analysis. Social media consist primarily of blogs, Facebook, and forum contributions. Low text content like Twitter is excluded.
Missing percentage points to 100 percent are due to rounding.
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Adwired AG. (March 3, 2021). Media perception of Nike in the Netherlands in 2020 by characteristic [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/985619/media-perception-of-nike-the-netherlands/
Adwired AG. "Media perception of Nike in the Netherlands in 2020 by characteristic." Chart. March 3, 2021. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/985619/media-perception-of-nike-the-netherlands/
Adwired AG. (2021). Media perception of Nike in the Netherlands in 2020 by characteristic. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/985619/media-perception-of-nike-the-netherlands/
Adwired AG. "Media Perception of Nike in The Netherlands in 2020 by Characteristic." Statista, Statista Inc., 3 Mar 2021, https://www.statista.com/statistics/985619/media-perception-of-nike-the-netherlands/
Adwired AG, Media perception of Nike in the Netherlands in 2020 by characteristic Statista, https://www.statista.com/statistics/985619/media-perception-of-nike-the-netherlands/ (last visited November 05, 2024)
Media perception of Nike in the Netherlands in 2020 by characteristic [Graph], Adwired AG, March 3, 2021. [Online]. Available: https://www.statista.com/statistics/985619/media-perception-of-nike-the-netherlands/