This statistic illustrates the brand perception of Microsoft in the Netherlands in 2020, broken down by characteristic. According to data published by Adwired, 7.8 percent of analyzed media content described Microsoft's innovation in a positive way.
Media perception of Microsoft in the Netherlands in 2020, by characteristic
* The brands are monitored on the basis of approximately 200 distinct characteristics, which are allocated to 15 positive perceptional dimensions (value drivers) and 15 negative perceptional dimensions (risk drivers). The scale states each dimension's frequency relative to all statements about the brand in the defined time period. Together, these 15 dimensions make up the media perception
TheBrandTicker of Adwired measures how companies and brands are actually talked about, based on information gathered from print, online, and social media. Contributions (clippings) from approx. 15,000 international print, 750,000 online, and 250 million social media, as well as financial market information (market capitalization of companies) form the basis of the analysis. Social media consist primarily of blogs, Facebook, and forum contributions. Low text content like Twitter is excluded.
Missing percentage points to 100 percent are due to rounding.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Adwired AG. (October 22, 2020). Media perception of Microsoft in the Netherlands in 2020, by characteristic [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/985607/media-perception-of-microsoft-the-netherlands/
Adwired AG. "Media perception of Microsoft in the Netherlands in 2020, by characteristic." Chart. October 22, 2020. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/985607/media-perception-of-microsoft-the-netherlands/
Adwired AG. (2020). Media perception of Microsoft in the Netherlands in 2020, by characteristic. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/985607/media-perception-of-microsoft-the-netherlands/
Adwired AG. "Media Perception of Microsoft in The Netherlands in 2020, by Characteristic." Statista, Statista Inc., 22 Oct 2020, https://www.statista.com/statistics/985607/media-perception-of-microsoft-the-netherlands/
Adwired AG, Media perception of Microsoft in the Netherlands in 2020, by characteristic Statista, https://www.statista.com/statistics/985607/media-perception-of-microsoft-the-netherlands/ (last visited December 30, 2024)
Media perception of Microsoft in the Netherlands in 2020, by characteristic [Graph], Adwired AG, October 22, 2020. [Online]. Available: https://www.statista.com/statistics/985607/media-perception-of-microsoft-the-netherlands/