Time spent by Asian Americans streaming vs. watching TV in the U.S. 2024

Published by
Julia Stoll,
Jul 4, 2024

Information on the share of time spent streaming compared to watching live TV among Asian Americans in the United States revealed that surveyed Asian Americans spent 48.2 percent of their time streaming video content, making it by far the most popular video platform. Cable came second, with a viewing time share of 21 percent.

Distribution of time spent viewing TV and streaming services among Asian Americans in the United States as of March 2024

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Release date

May 2024

Region

United States

Survey time period

March 2024

Supplementary notes

Streaming linear content counts towards broadcast and cable.

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