As of the first quarter of 2023, Adidas and Timberland were the most popular fashion and clothing brands among men in Great Britain, with 69 and 66 percent of British men respectively expressing positive opinions about the brands. Following the two, Nike came in third place of receiving the most positive opinions, at 64 percent each.
Most popular fashion and clothing brands in the UK
The brands Adidas and Clarks are also the most popular brands amongst the entire UK population. Though Adidas and Clarks, both sell fashion and clothing items, they are most well-known for their footwear. In recent times shoe retailers in the UK have seen a decline in profits. For example, in the 2021 financial year, Clarks, otherwise known as C/J Clark Limited, reported its lowest turnover.
Adidas footwear and apparel
The popularity of Adidas in the United Kingdom is reflected by the brand's success in wider Europe. Currently, around about 40 percent of Adidas' net sales is attributed to Europe region. As of 2022, this share corresponds to 8.55 billion euros.
Leading 10 fashion and clothing brands popular among men in Great Britain as of 1st quarter 2023
Characteristic
Share of respondents with positive opinion
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Sample size reflects nationally representative interviews of the GB population, The source did not provide an exact date of release for data. In this statistic, date of access is used in lieu of date of release.
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YouGov. (May 31, 2023). Leading 10 fashion and clothing brands popular among men in Great Britain as of 1st quarter 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/984269/most-popular-fashion-and-clothing-brands-among-men-uk/
YouGov. "Leading 10 fashion and clothing brands popular among men in Great Britain as of 1st quarter 2023." Chart. May 31, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/984269/most-popular-fashion-and-clothing-brands-among-men-uk/
YouGov. (2023). Leading 10 fashion and clothing brands popular among men in Great Britain as of 1st quarter 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/984269/most-popular-fashion-and-clothing-brands-among-men-uk/
YouGov. "Leading 10 Fashion and Clothing Brands Popular among Men in Great Britain as of 1st Quarter 2023." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/984269/most-popular-fashion-and-clothing-brands-among-men-uk/
YouGov, Leading 10 fashion and clothing brands popular among men in Great Britain as of 1st quarter 2023 Statista, https://www.statista.com/statistics/984269/most-popular-fashion-and-clothing-brands-among-men-uk/ (last visited August 24, 2024)
Leading 10 fashion and clothing brands popular among men in Great Britain as of 1st quarter 2023 [Graph], YouGov, May 31, 2023. [Online]. Available: https://www.statista.com/statistics/984269/most-popular-fashion-and-clothing-brands-among-men-uk/