Most popular fashion and clothing brands among men in Great Britain 2024

Published by
Tugba Sabanoglu,
Sep 20, 2024

As of the second quarter of 2024, Levi's was the most popular fashion brand among men in Great Britain, with almost 75 percent of British men expressing positive opinions about the brands. Following Levi's, Adidas came in second place of receiving the most positive opinions, at 69 percent. 

Most popular fashion and clothing brands in the UK

The brands Levi's is also the most popular brands amongst the entire UK population. Though Levi's sells generally fashion and clothing items, they are most well-known for their denim. In recent times Levi's has seen a rise in revenue, reaching approximately 6.2 billion U.S. dollars from global sales.

Adidas footwear and apparel

The popularity of Adidas in the United Kingdom is reflected by the brand's success in wider Europe. Currently, around about 40 percent of Adidas' net sales is attributed to Europe region. As of 2023, this share corresponds to 8.56 billion euros.

Leading 10 fashion and clothing brands popular among men in Great Britain as of 2nd quarter 2024

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Source

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Release date

September 2024

Region

United Kingdom

Survey time period

Q2 2024

Number of respondents

Approx. 1,000

Method of interview

Online survey

Supplementary notes

Sample size reflects nationally representative interviews of the GB population. The source did not provide an exact date of release for data. In this statistic, date of access is used in lieu of date of release.

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Apparel market in the UKApparel market in the U.S.Apparel market worldwide Denim market worldwide Clothing and apparel market in Europe
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