The statistic shows the results of an online survey conducted in the United States in December 2018 and January 2019. Self-identified members of the LGBTQ community were polled on who most influenced their product purchasing. According to the survey, 49 percent of respondents stated that it was friends within the LGBTQ community who most influenced their product purchasing behavior.
LGBTQ consumer ratings of people who influence their purchasing of products in the United States in 2019
Characteristic
Share of respondents
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Community Marketing & Insights. (January 31, 2019). LGBTQ consumer ratings of people who influence their purchasing of products in the United States in 2019 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/981479/consumer-ratings-lgbtq-purchasing-influence-us/
Community Marketing & Insights. "LGBTQ consumer ratings of people who influence their purchasing of products in the United States in 2019." Chart. January 31, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/981479/consumer-ratings-lgbtq-purchasing-influence-us/
Community Marketing & Insights. (2019). LGBTQ consumer ratings of people who influence their purchasing of products in the United States in 2019. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/981479/consumer-ratings-lgbtq-purchasing-influence-us/
Community Marketing & Insights. "Lgbtq Consumer Ratings of People Who Influence Their Purchasing of Products in The United States in 2019." Statista, Statista Inc., 31 Jan 2019, https://www.statista.com/statistics/981479/consumer-ratings-lgbtq-purchasing-influence-us/
Community Marketing & Insights, LGBTQ consumer ratings of people who influence their purchasing of products in the United States in 2019 Statista, https://www.statista.com/statistics/981479/consumer-ratings-lgbtq-purchasing-influence-us/ (last visited July 22, 2024)
LGBTQ consumer ratings of people who influence their purchasing of products in the United States in 2019 [Graph], Community Marketing & Insights, January 31, 2019. [Online]. Available: https://www.statista.com/statistics/981479/consumer-ratings-lgbtq-purchasing-influence-us/