In 2017, an estimated 16.98 million U.S. creators earned income posting their personal creations on social media platforms. This represents a 16.6 percent increase compared to the previous year. The number of YouTube creators earning money on the platform grew by more than 81 percent, making it the fastest-growing category. Twitch was ranked second with a 58.8 percent growth of U.S. creatives earning an income on the streaming platform.
Year-on-year change in number of independent creators from the United States earning income on the selected online platforms platforms from 2016 to 2017
According to the source, "Given the availability of data, we assume for purposes of this analysis that each account, channel, or store on the nine platforms is affiliated with only one creator, when multiple creators are involved in many cases. This further understates the number of creators. The data also limit our analysis of creators’ earnings to the most prominent source of their earnings on each platform. In many cases, creators earn income in multiple ways, including website ads, sponsorships and influencer compensation, revenue from social media traffic, gifts from fans and direct sales."
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Re:Create. (February 28, 2019). Year-on-year change in number of independent creators from the United States earning income on the selected online platforms platforms from 2016 to 2017 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/981319/independent-creators-following-platforms-usa/
Re:Create. "Year-on-year change in number of independent creators from the United States earning income on the selected online platforms platforms from 2016 to 2017." Chart. February 28, 2019. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/981319/independent-creators-following-platforms-usa/
Re:Create. (2019). Year-on-year change in number of independent creators from the United States earning income on the selected online platforms platforms from 2016 to 2017. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/981319/independent-creators-following-platforms-usa/
Re:Create. "Year-on-year Change in Number of Independent Creators from The United States Earning Income on The Selected Online Platforms Platforms from 2016 to 2017." Statista, Statista Inc., 28 Feb 2019, https://www.statista.com/statistics/981319/independent-creators-following-platforms-usa/
Re:Create, Year-on-year change in number of independent creators from the United States earning income on the selected online platforms platforms from 2016 to 2017 Statista, https://www.statista.com/statistics/981319/independent-creators-following-platforms-usa/ (last visited December 31, 2024)
Year-on-year change in number of independent creators from the United States earning income on the selected online platforms platforms from 2016 to 2017 [Graph], Re:Create, February 28, 2019. [Online]. Available: https://www.statista.com/statistics/981319/independent-creators-following-platforms-usa/
