Italy: media perception of Spotify 2018

This statistic illustrates the brand perception of the Spotify in Italy in 2018, broken down by characteristic. According to data published by Adwired, 22.2 percent of analyzed media content described Netflix's innovation in a positive way.

Media perception of Spotify in Italy in 2018, by characteristic*

Characteristic	Value drivers	Risk drivers
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Release date

February 2019

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Region

Italy

Survey time period

March 3, 2018 to December 31, 2018

Number of respondents

10,785 respondents

Supplementary notes

* The brands are monitored on the basis of approximately 200 distinct characteristics, which are allocated to 15 positive perceptional dimensions (value drivers) and 15 negative perceptional dimensions (risk drivers). The scale states each dimension's frequency relative to all statements about the brand in the defined time period. Together, these 15 dimensions make up the media perception

TheBrandTicker of Adwired measures how companies and brands are actually talked about, based on information gathered from print, online, and social media. Contributions (clippings) from approx. 15,000 international print, 750,000 online, and 250 million social media, as well as financial market information (market capitalization of companies) form the basis of the analysis. Social media consist primarily of blogs, Facebook, and forum contributions. Low text content like Twitter is excluded.

Percentage points exceeding 100 percent are probably due to rounding.

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