Colombia: shopping frequency of luxury beauty products 2020, by gender
The purchase of luxury cosmetics in Colombia was more frequent among women, according to a survey carried out in June 2020. At that point in time, 32 percent of Colombian female respondents said that they always purchased that type of cosmetics, while the statement was true for 24 percent of men surveyed. Meanwhile, 42 percent of men reported never purchasing this type of product, against 21 percent of women. In 2019, luxury cosmetics represented 14 percent of the Colombian cosmetic market.
