This statistic presents the distribution of Amazon's retail e-commerce sales in the United States from 2018 to 2019, by segment. In 2018, 32 percent of Amazon's retail e-commerce sales was through their direct sales channels, while their marketplace sales accounted for 68 percent of the total share. In 2019, it is projected that the share of direct sales will decrease to 29.3 percent, while in comparison marketplace sales will have an increase of 2.7 percentage points, with a total value of 70.7 percent.
Distribution of Amazon retail e-commerce sales in the United States from 2018 to 2019, by segment
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Distribution of Amazon retail e-commerce sales in the United States from 2018 to 2019, by segment
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
* Forecast Sales of products made through Amazon.com (browser or app) where Amazon is the merchant of record who assumes the legal ownership of inventory prior to changing hands with the consumer
Citation formats
Access all statistics starting from $2,388 USD yearly
*
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
Statista has been my savior on several occasions.
The site is easy to maneuver and the data is in a format that can
go right into a report or presentation.
Learn more about how Statista can support your business.
CNBC. (July 13, 2018). Distribution of Amazon retail e-commerce sales in the United States from 2018 to 2019, by segment [Graph]. In Statista. Retrieved April 26, 2025, from https://www.statista.com/statistics/980965/amazon-retail-ecommerce-sales-segment-usa/
CNBC. "Distribution of Amazon retail e-commerce sales in the United States from 2018 to 2019, by segment." Chart. July 13, 2018. Statista. Accessed April 26, 2025. https://www.statista.com/statistics/980965/amazon-retail-ecommerce-sales-segment-usa/
CNBC. (2018). Distribution of Amazon retail e-commerce sales in the United States from 2018 to 2019, by segment. Statista. Statista Inc.. Accessed: April 26, 2025. https://www.statista.com/statistics/980965/amazon-retail-ecommerce-sales-segment-usa/
CNBC. "Distribution of Amazon Retail E-commerce Sales in The United States from 2018 to 2019, by Segment." Statista, Statista Inc., 13 Jul 2018, https://www.statista.com/statistics/980965/amazon-retail-ecommerce-sales-segment-usa/
CNBC, Distribution of Amazon retail e-commerce sales in the United States from 2018 to 2019, by segment Statista, https://www.statista.com/statistics/980965/amazon-retail-ecommerce-sales-segment-usa/ (last visited April 26, 2025)
Distribution of Amazon retail e-commerce sales in the United States from 2018 to 2019, by segment [Graph], CNBC, July 13, 2018. [Online]. Available: https://www.statista.com/statistics/980965/amazon-retail-ecommerce-sales-segment-usa/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
