Coop: brand value in Q1-Q3 2018

Brand value* of Coop from the 1st quarter to the 3rd quarter 2018

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Release date

February 2019

Region

Worldwide, Italy

Survey time period

January 1, 2018 to November 30, 2018

Supplementary notes

*The brand value is an indicative variable that directly correlates the value of the business with brand image (calculated on the basis of the daily statements in the media) and makes clear the financial significance of a positive image.

TheBrandTicker of Adwired measures how companies and brands are actually talked about, based on information gathered from print, online, and social media.

All reported values are measured on the first day of each quarter:
Q1 2018 - January 1, 2018
Q2 2018 - April 1, 2018
Q3 2018 - July 1, 2018

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