Global brand value of Gucci from 2016 to 2023

The brand value of Gucci amounted to approximately 17.8 billion dollars in 2023, a slight decrease of around 300 million dollars compared to the previous year. Gucci is worth significantly more than at the start of the displayed time period, and even since 2018 has seen considerable growth of almost eight billion dollars.

How popular is Gucci?

Gucci is one of the most famous fashion brands in the world, with a brand awareness among luxury fashion owners of 88 percent in the U.S. and an even higher recognition of 92 percent in the UK in 2022. Both scores were the highest in the two countries. In the U.S., almost two fifths of luxury fashion owners owned a Gucci product in that year. Gucci’s reputation is so widespread that a Hollywood film, House of Gucci, was made, based around the history of the company.

Luxury competition

While it may be the best known, Gucci’s value is not the highest among all luxury brands, however. LVMH (Moet Hennesy Louis Vuitton) took that crown in 2023 with a value of 26.3 billion U.S. dollars. Chanel’s brand value was also greater than Gucci’s. Gucci is owned by Kering, along with other luxury brands, such as Yves Saint Laurent and Bottega Veneta. Gucci is the brand with the largest share of Kering’s revenue at 52 percent.