As of the last quarter of 2018, the Italian bank UniCredit registered a brand value of approximately 4.6 billion euros. According to data provided by Adwired, this represented a decrease compared to the previous quarter, when its brand value reached about 5.1 billion euros. In 2020, UniCredit reported an annual revenue of almost 19 billion euros and a net loss of 2.7 billion euros.
UniCredit is among the leading banks in Italy, challenged only by Intesa Sanpaolo. For example, UniCredit was the largest bank in the country in terms of total assets. On the other hand, with a market capitalization of 35 billion euros, Intesa Sanpaolo performs much better on the Milan Stock Exchange compared to UniCredit. Despite their differences and thanks to their international presence, the two banking groups also rank among the leading banks in Europe.
Brand value of UniCredit from 1st quarter to 4th quarter 2018
(in million euros)
*The brand value is an indicative variable that directly correlates the value of the business with brand image (calculated on the basis of the daily statements in the media) and makes clear the financial significance of a positive image.
TheBrandTicker of Adwired measures how companies and brands are actually talked about, based on information gathered from print, online, and social media.
All reported values are measured on the first day of each quarter:
Q1 2018 - January 1, 2018
Q2 2018 - April 1, 2018
Q3 2018 - July 1, 2018
Q4 2018 - October 1, 2018
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Adwired AG. (February 1, 2019). Brand value of UniCredit from 1st quarter to 4th quarter 2018 (in million euros) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/980713/brand-value-of-unicredit/
Adwired AG. "Brand value of UniCredit from 1st quarter to 4th quarter 2018 (in million euros)." Chart. February 1, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/980713/brand-value-of-unicredit/
Adwired AG. (2019). Brand value of UniCredit from 1st quarter to 4th quarter 2018 (in million euros). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/980713/brand-value-of-unicredit/
Adwired AG. "Brand Value of Unicredit from 1st Quarter to 4th Quarter 2018 (in Million Euros)." Statista, Statista Inc., 1 Feb 2019, https://www.statista.com/statistics/980713/brand-value-of-unicredit/
Adwired AG, Brand value of UniCredit from 1st quarter to 4th quarter 2018 (in million euros) Statista, https://www.statista.com/statistics/980713/brand-value-of-unicredit/ (last visited December 22, 2024)
Brand value of UniCredit from 1st quarter to 4th quarter 2018 (in million euros) [Graph], Adwired AG, February 1, 2019. [Online]. Available: https://www.statista.com/statistics/980713/brand-value-of-unicredit/