The statistic displays the results of a survey conducted by The Nielsen Company from March 1 to 23, 2016. Internet users of two different generations worldwide were polled on attributes they think makes a product 'premium'. The survey found that 50 percent of Millennials and 61 percent of Boomers consider products made with high quality as one of the attributes of a 'premium' product.
Consumer rating of attributes that make a product 'premium' worldwide as of first quarter 2016, by generation
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (December 15, 2016). Consumer rating of attributes that make a product 'premium' worldwide as of first quarter 2016, by generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/980581/attributes-of-a-premium-product-consumer-rating-worldwide/
Nielsen. "Consumer rating of attributes that make a product 'premium' worldwide as of first quarter 2016, by generation." Chart. December 15, 2016. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/980581/attributes-of-a-premium-product-consumer-rating-worldwide/
Nielsen. (2016). Consumer rating of attributes that make a product 'premium' worldwide as of first quarter 2016, by generation. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/980581/attributes-of-a-premium-product-consumer-rating-worldwide/
Nielsen. "Consumer Rating of Attributes That Make a Product 'premium' Worldwide as of First Quarter 2016, by Generation." Statista, Statista Inc., 15 Dec 2016, https://www.statista.com/statistics/980581/attributes-of-a-premium-product-consumer-rating-worldwide/
Nielsen, Consumer rating of attributes that make a product 'premium' worldwide as of first quarter 2016, by generation Statista, https://www.statista.com/statistics/980581/attributes-of-a-premium-product-consumer-rating-worldwide/ (last visited December 21, 2024)
Consumer rating of attributes that make a product 'premium' worldwide as of first quarter 2016, by generation [Graph], Nielsen, December 15, 2016. [Online]. Available: https://www.statista.com/statistics/980581/attributes-of-a-premium-product-consumer-rating-worldwide/
