Most sought-after type of celebrities for beauty collaborations in Indonesia in 2018

Published by Hanadian Nurhayati-Wolff, Apr 7, 2021
This statistic shows the share of female respondents in Indonesia who indicated that they would like to see the following type of celebrities doing collaborations with any cosmetics brand, as of November 2018. During the period surveyed, 49.5 percent of respondents indicated that they would like to see international celebrities in collaboration with cosmetics brands. Following this, 31.2 percent of respondents would like to see YouTubers/Vloggers collaborating with cosmetic brands for beauty products.

Share of respondents in Indonesia who were interested to see the following type of celebrities in a collaboration with any cosmetics brand, as of November 2018

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Release date

February 2019

Region

Indonesia

Survey time period

October 29 to November 8, 2018

Number of respondents

1,282 respondents

Age group

16-39 years

Special properties

All the survey respondents were female

Method of interview

Online survey

Supplementary notes

*Instagram celebrity.

Respondents were allowed to choose more than one option.

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Overview

7

Key segments

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Leading brands

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Market players

4

International trade

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Consumer behavior

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