Factors influencing the purchase of beauty products in Indonesia in 2018

Published by Hanadian Nurhayati-Wolff, Apr 7, 2021
This statistic shows the share of female respondents in Indonesia who stated the following factors as influencing their purchases of beauty products, as of November 2018. During the period surveyed, 75.5 percent of respondents stated that they bought beauty products primarily for its function, followed by 70.6 percent of respondents who were influenced to buy beauty products because of their quality. In comparison, 7.9 percent of respondents stated that they were influenced to buy beauty products because of a collaboration with an influencer/YouTuber/artist.

Share of respondents who stated the following factors as influencing their purchases of beauty products in Indonesia as of November 2018

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Source

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Release date

February 2019

Region

Indonesia

Survey time period

October 29 to November 8, 2018

Number of respondents

1,641 respondents

Age group

16 and above

Special properties

All the survey respondents were female

Method of interview

Online survey

Supplementary notes

Respondents were allowed to choose more than one option.

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