This statistic presents the leading beer companies in Colombia according to the management of their social media presence as of September 2018, ranked by SMA score. As of this point in time, Cerveza Poker ranked first in social network management, with a score of 48 percent.
Leading beer companies according to the management of their social media presence in Colombia as of September 2018, by SMA* score
Includes only B2C companies with high activity in social networks
Supplementary notes
* Social Media Audit (SMA) is an indicator that allows an integral evaluation of the use of social networks and blogs as a communication and marketing channel for brands. To calculate the unique SMA value, all variables are weighted based on their importance for B2C companies.
Data is based on Facebook, Instagram, Twitter, Blogs and other social networks, customer service and sales in social networks, variety of content, influence and participation.
The source does not provide the date of survey. The date provided is the publication date.
Figures have been rounded.
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Dinero. (September 27, 2018). Leading beer companies according to the management of their social media presence in Colombia as of September 2018, by SMA* score [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/980200/colombia-leading-beer-companies-management-media-social-score/
Dinero. "Leading beer companies according to the management of their social media presence in Colombia as of September 2018, by SMA* score." Chart. September 27, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/980200/colombia-leading-beer-companies-management-media-social-score/
Dinero. (2018). Leading beer companies according to the management of their social media presence in Colombia as of September 2018, by SMA* score. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/980200/colombia-leading-beer-companies-management-media-social-score/
Dinero. "Leading Beer Companies According to The Management of Their Social Media Presence in Colombia as of September 2018, by Sma* Score." Statista, Statista Inc., 27 Sep 2018, https://www.statista.com/statistics/980200/colombia-leading-beer-companies-management-media-social-score/
Dinero, Leading beer companies according to the management of their social media presence in Colombia as of September 2018, by SMA* score Statista, https://www.statista.com/statistics/980200/colombia-leading-beer-companies-management-media-social-score/ (last visited December 22, 2024)
Leading beer companies according to the management of their social media presence in Colombia as of September 2018, by SMA* score [Graph], Dinero, September 27, 2018. [Online]. Available: https://www.statista.com/statistics/980200/colombia-leading-beer-companies-management-media-social-score/
