IKEA: brand value worldwide 2016-2024
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In 2024, IKEA's brand value amounted to 15.79 billion U.S. dollars, down from 15.9 billion dollars a year earlier. However, despite the decline, IKEA ranked second behind Equinor among the most valuable brands in the Nordic region in 2024.
A global furnishing retailer from Sweden
Founded in 1943 in Älmhult, Sweden, IKEA is an internationally known home furnishing retailer. The brand is recognized for its Scandinavian style with low prices and a large range of products. The Swedish company ranked among the highest-valued retail brands in 2024.
From the Nordics to the world, offline to online
IKEA is present in most major markets across Europe, Asia, and North America. As of December 2024, the retailer operated 480 traditional stores worldwide. Approximately, 60 percent of these stores were located in Europe. Yet, with online shopping becoming more and more popular, the Swedish retailing powerhouse continues to emphasize online sales alongside traditional retailing. The number of global visits to IKEA's website amounted to roughly 4.6 billion in 2024, which marked an over 21 percent increase compared to a year earlier.
