Generali: Brand value 2022

According to data provided by Adwired, Italian insurance brand Generali was valued at 4.12 billion euros on January 1, 2022.

 Among the leading insurance companies in Italy 

  Founded in 1833 in Trieste, Italy, Generali has always been one of the most important players in the insurance market in Italy and is now also present in several markets worldwide. More specifically, the Group ranks first in the country in the life insurance segment, where it boasts a market share of 17.4 percent. In the non-life segment, Generali enjoys a market share of 15.2 percent and comes second after Unipol, which leads with a 20.9 percent market share.

 Among the largest insurance markets in Europe 

  Italy is one of the largest insurance markets in Europe and ranks among the leading countries for total written premiums. Italy ranked fourth in terms of written premiums in the life and non-life insurance segments combined. Also, when considering only the life insurance segment, Italy reached the third spot in the European ranking.

Brand value of Generali from October 1, 2018 to January 1, 2022 (in billion euros)

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Release date

March 2022

More information

Region

Worldwide, Italy

Survey time period

October 1, 2018 to January 1, 2022

Supplementary notes

Brand value is an indicative variable that directly correlates the value of the business with brand image (calculated on the basis of the daily statements in the media) and makes clear the financial significance of a positive image.

TheBrandTicker of Adwired measures how companies and brands are actually talked about, based on information gathered from print, online, and social media.

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