The statistic shows the percentage of luxury brands using WeChat official account in China as of 2018, by account function. As of 2018, all leading 40 luxury brands in China had official WeChat account and all used it to share their product information, whereas only 65 percent of the brands used the account to share information about the brand itself.
Share of luxury brands using WeChat official account in China as of 2018, by account function
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Bain & Company. (April 19, 2019). Share of luxury brands using WeChat official account in China as of 2018, by account function [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/979774/china-wechat-official-account-functions-used-by-luxury-brands/
Bain & Company. "Share of luxury brands using WeChat official account in China as of 2018, by account function." Chart. April 19, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/979774/china-wechat-official-account-functions-used-by-luxury-brands/
Bain & Company. (2019). Share of luxury brands using WeChat official account in China as of 2018, by account function. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/979774/china-wechat-official-account-functions-used-by-luxury-brands/
Bain & Company. "Share of Luxury Brands Using Wechat Official Account in China as of 2018, by Account Function." Statista, Statista Inc., 19 Apr 2019, https://www.statista.com/statistics/979774/china-wechat-official-account-functions-used-by-luxury-brands/
Bain & Company, Share of luxury brands using WeChat official account in China as of 2018, by account function Statista, https://www.statista.com/statistics/979774/china-wechat-official-account-functions-used-by-luxury-brands/ (last visited November 21, 2024)
Share of luxury brands using WeChat official account in China as of 2018, by account function [Graph], Bain & Company, April 19, 2019. [Online]. Available: https://www.statista.com/statistics/979774/china-wechat-official-account-functions-used-by-luxury-brands/
