The statistic shows the percentage of luxury brands using WeChat official account in China as of 2018, by account function. As of 2018, all leading 40 luxury brands in China had official WeChat account and all used it to share their product information, whereas only 65 percent of the brands used the account to share information about the brand itself.
Share of luxury brands using WeChat official account in China as of 2018, by account function
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Bain & Company. (April 19, 2019). Share of luxury brands using WeChat official account in China as of 2018, by account function [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/979774/china-wechat-official-account-functions-used-by-luxury-brands/
Bain & Company. "Share of luxury brands using WeChat official account in China as of 2018, by account function." Chart. April 19, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/979774/china-wechat-official-account-functions-used-by-luxury-brands/
Bain & Company. (2019). Share of luxury brands using WeChat official account in China as of 2018, by account function. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/979774/china-wechat-official-account-functions-used-by-luxury-brands/
Bain & Company. "Share of Luxury Brands Using Wechat Official Account in China as of 2018, by Account Function." Statista, Statista Inc., 19 Apr 2019, https://www.statista.com/statistics/979774/china-wechat-official-account-functions-used-by-luxury-brands/
Bain & Company, Share of luxury brands using WeChat official account in China as of 2018, by account function Statista, https://www.statista.com/statistics/979774/china-wechat-official-account-functions-used-by-luxury-brands/ (last visited December 21, 2024)
Share of luxury brands using WeChat official account in China as of 2018, by account function [Graph], Bain & Company, April 19, 2019. [Online]. Available: https://www.statista.com/statistics/979774/china-wechat-official-account-functions-used-by-luxury-brands/
