Global mobile ad spend share in H2 2018, by industry

Published by Statista Research Department, Jan 10, 2023
The statistic presents the distribution of mobile advertising spending worldwide in 2nd half 2018, by industry. Smaato discovered, that 49 percent of mobile ad expenditures was attributed to the retail sector, and another 23 percent was credited to the media industry.

Distribution of mobile advertising spending worldwide in 2nd half 2018, by industry

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Release date

February 2019

Region

Worldwide

Survey time period

H2 2018

Special properties

on Smaato Publisher Platform (SPX); broader industry metrics might vary

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Statistics on " Advertising in BRICS countries "

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Brazil

7

Russia

6

India

5

China

5

South Africa

7

Further related statistics

3

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Topics

Mobile advertising and marketing worldwideMobile internet usage worldwideMobile payments with digital walletsMobile gaming market worldwideMobile social media worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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