Franchise value of the Dallas Cowboys (NFL) 2002-2024

Published by
Christina Gough,
Sep 13, 2024

In 2024, the estimated franchise value of the Dallas Cowboys rose to over ten billion U.S. dollars. This was the highest franchise value among teams in the National Football League (NFL) that year, and a stark increase from the team's value from 20 years prior, when the Cowboys brand had yet to break one billion U.S. dollars.

Dallas Cowboys franchise value from 2002 to 2024 (in million U.S. dollars)

CharacteristicFranchise value in million U.S. dollars
2024 10,100
2023 9,000
2022 8,000
2021 6,500
2020 5,700
2019 5,500
2018 5,000
2017 4,800
2016 4,200
2015 4,000
2014 3,200
2013 2,300
2012 2,100
Showing entries 1 to 13 (23 entries in total)
Created with Highcharts 7.2.2Franchise value in million U.S. dollars7847848518519239231,0631,0631,1731,1731,5001,5001,6121,6121,6501,6501,8051,8051,8501,8502,1002,1002,3002,3003,2003,2004,0004,0004,2004,2004,8004,8005,0005,0005,5005,5005,7005,7006,5006,5008,0008,0009,0009,00010,10010,10020022003200420052006200720082009201020112012201320142015201620172018201920202021202220232024
02,0004,0006,0008,00010,00012,000

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Release date

August 2024

Region

United States

Survey time period

2002 to 2024

Supplementary notes

Value of team based on current stadium deal (unless new stadium is pending) without deduction for debt (other than stadium debt).

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