Digital marketing in the marketing strategy in intermediate size firms in France 2018

Proportion of digital marketing within the global marketing strategy among intermediate size companies in France in 2018

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Release date

February 2019

Region

France

Survey time period

October 10-22, 2018

Number of respondents

100 respondents

Special properties

CEO, Managing directors of intermediate size companies in France

Method of interview

Telephone interview

Supplementary notes

This question was phrased by the source as follows: "Plus généralement, quelle est la part du marketing digital au sein de votre stratégie marketing globale?"

Intermediate size enterprises in France: 250 to 4,999 employees and sales revenue inferior to 1,5 billion euros. (see )

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