Brand value of Iveco 2018-2022

Published by Statista Research Department, May 17, 2023
According to data provided by Adwired, the value of brand Iveco was estimated at over 1.4 billion euros as of January 1, 2022. The owner of the brand - CNH Industrial - reported revenues of over 33 billion U.S. dollars in 2021.

Brand value of Iveco from January 1, 2018 to January 1, 2022 (in million euros)

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Release date

March 2022

Region

Worldwide, Italy

Survey time period

January 1, 2018 to January 1, 2022

Supplementary notes

Brand value is an indicative variable that directly correlates the value of the business with brand image (calculated on the basis of the daily statements in the media) and makes clear the financial significance of a positive image.

TheBrandTicker of Adwired measures how companies and brands are actually talked about, based on information gathered from print, online, and social media.

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