This statistic displays the TV share of voice of supermarkets in the Netherlands in 2018, by supermarket chain. In this year, Jumbo had a TV advertising budget of nearly 30 percent of the total TV advertising spending. This was slightly higher than market leader Albert Heijn, which was responsible for 24 percent of the total expenditure that year.
TV share of voice of supermarkets in the Netherlands in 2018, by supermarket chain
Characteristic
Share of voice
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Screenforce. (January 28, 2019). TV share of voice of supermarkets in the Netherlands in 2018, by supermarket chain [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/978376/tv-share-of-voice-supermarkets-in-the-netherlands-by-chain/
Screenforce. "TV share of voice of supermarkets in the Netherlands in 2018, by supermarket chain." Chart. January 28, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/978376/tv-share-of-voice-supermarkets-in-the-netherlands-by-chain/
Screenforce. (2019). TV share of voice of supermarkets in the Netherlands in 2018, by supermarket chain. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/978376/tv-share-of-voice-supermarkets-in-the-netherlands-by-chain/
Screenforce. "Tv Share of Voice of Supermarkets in The Netherlands in 2018, by Supermarket Chain." Statista, Statista Inc., 28 Jan 2019, https://www.statista.com/statistics/978376/tv-share-of-voice-supermarkets-in-the-netherlands-by-chain/
Screenforce, TV share of voice of supermarkets in the Netherlands in 2018, by supermarket chain Statista, https://www.statista.com/statistics/978376/tv-share-of-voice-supermarkets-in-the-netherlands-by-chain/ (last visited July 22, 2024)
TV share of voice of supermarkets in the Netherlands in 2018, by supermarket chain [Graph], Screenforce, January 28, 2019. [Online]. Available: https://www.statista.com/statistics/978376/tv-share-of-voice-supermarkets-in-the-netherlands-by-chain/