Digital content engagement among consumers in India by category 2019

Published by
Tanushree Basuroy,
Mar 15, 2022
According to a survey among Indians in May 2019 about their digital content engagement, it was found that music was the most accessed, downloaded and/or streamed with a ranking of 3.29 by the respondents. Movies or TV shows came second with a ranking of 3.04.

Ranking of digital content engagement among Indian consumers in 2019, by category*

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Release date

July 2019

Region

India

Survey time period

May 12 to May 29, 2019

Number of respondents

500 respondents

Age group

18 years and older

Supplementary notes

* On a scale of 0-4, zero being least often, four being most often.

Question as stated by the source: "How often do you download, stream, or access the following types of digital content online? (Scale 0-4)"

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