Leading online platform types for luxury e-commerce in China 2019

Published by
Yihan Ma,
Dec 20, 2024
This statistic shows the results of a survey about the leading channels for luxury purchases online in China as of 2019. During the survey period, around 35 percent of respondents in China who had purchased luxury items online said they had most recently shopped on generalist e-commerce platforms like Taobao, Tmall, JD, etc.

Distribution of platforms for luxury purchases online in China as of 2019, by type

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

June 2019

Region

China

Survey time period

2019

Number of respondents

approx. 1,500 luxury consumers

Special properties

among luxury shoppers on Tencent platforms in the past 12 months

Supplementary notes

The results of China's luxury consumer study combines Tencent platform users' survey responses and Tencent data of Chinese luxury consumers.

Original survey question:
Through which channel did you purchase your most recent luxury product?

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Hermès and the luxury market "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Hermès and the luxury market

Overview of the luxury market

8

Key figures

8

Stores and employees

7

Stock market

5

Corporate social responsibility

5

Further related statistics

9

Further Content: You might find this interesting as well

Statistics

Topics

Luxury goods market in IndiaGlobal personal luxury goods industryLuxury goods market in ChinaOnline personal luxury goods marketLuxury goods market in the Asia-Pacific region
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.