This statistic shows the results of a survey about the research online, purchase offline (ROPO) trend in different city tiers among luxury consumers in China as of 2018. During the survey period, around 64 percent of respondents in top four cities and tier 1 cities in China said they did their luxury goods' research online, but shopped in offline stores.
Research online and purchase offline (ROPO) trend among luxury consumers in China as of 2018, by city tier
among luxury shoppers on Tencent platforms in the past 12 months
Supplementary notes
The results of China's luxury consumer study combines Tencent platform users' survey responses and Tencent data of around 1.8 million Chinese luxury consumers.
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BCG, & Tencent. (November 10, 2018). Research online and purchase offline (ROPO) trend among luxury consumers in China as of 2018, by city tier [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/978099/china-research-online-purchase-offline-trend-among-luxury-consumer-by-city-tier/
BCG, und Tencent. "Research online and purchase offline (ROPO) trend among luxury consumers in China as of 2018, by city tier." Chart. November 10, 2018. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/978099/china-research-online-purchase-offline-trend-among-luxury-consumer-by-city-tier/
BCG, Tencent. (2018). Research online and purchase offline (ROPO) trend among luxury consumers in China as of 2018, by city tier. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/978099/china-research-online-purchase-offline-trend-among-luxury-consumer-by-city-tier/
BCG, and Tencent. "Research Online and Purchase Offline (Ropo) Trend among Luxury Consumers in China as of 2018, by City Tier." Statista, Statista Inc., 10 Nov 2018, https://www.statista.com/statistics/978099/china-research-online-purchase-offline-trend-among-luxury-consumer-by-city-tier/
BCG & Tencent, Research online and purchase offline (ROPO) trend among luxury consumers in China as of 2018, by city tier Statista, https://www.statista.com/statistics/978099/china-research-online-purchase-offline-trend-among-luxury-consumer-by-city-tier/ (last visited December 25, 2024)
Research online and purchase offline (ROPO) trend among luxury consumers in China as of 2018, by city tier [Graph], BCG, & Tencent, November 10, 2018. [Online]. Available: https://www.statista.com/statistics/978099/china-research-online-purchase-offline-trend-among-luxury-consumer-by-city-tier/
