ROPO trend among luxury consumers in China 2018, by city tier

Published by
Xin Ou,
Mar 1, 2024
This statistic shows the results of a survey about the research online, purchase offline (ROPO) trend in different city tiers among luxury consumers in China as of 2018. During the survey period, around 64 percent of respondents in top four cities and tier 1 cities in China said they did their luxury goods' research online, but shopped in offline stores.

Research online and purchase offline (ROPO) trend among luxury consumers in China as of 2018, by city tier

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Release date

November 2018

Region

China

Survey time period

2018

Number of respondents

2,620 luxury consumers

Special properties

among luxury shoppers on Tencent platforms in the past 12 months

Supplementary notes

The results of China's luxury consumer study combines Tencent platform users' survey responses and Tencent data of around 1.8 million Chinese luxury consumers.

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Luxury goods market in ChinaGlobal personal luxury goods industryLuxury marketing in ChinaLuxury watch industryLuxury goods in Europe
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