According to the results of a survey about the luxury consumption in China in 2020, around 52 percent of surveyed luxury consumers said they received information about a luxury brand or product from the physical store of the brand. In comparison, only 29 percent of respondents searched for such information on brand website or app.
Leading information sources among luxury consumers in China as of July 2020
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BCG, & Tencent, & 100ec.cn. (October 10, 2020). Leading information sources among luxury consumers in China as of July 2020 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/978062/china-preferred-information-sources-among-luxury-consumers/
BCG, und Tencent, und 100ec.cn. "Leading information sources among luxury consumers in China as of July 2020." Chart. October 10, 2020. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/978062/china-preferred-information-sources-among-luxury-consumers/
BCG, Tencent, 100ec.cn. (2020). Leading information sources among luxury consumers in China as of July 2020. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/978062/china-preferred-information-sources-among-luxury-consumers/
BCG, and Tencent, and 100ec.cn. "Leading Information Sources among Luxury Consumers in China as of July 2020." Statista, Statista Inc., 10 Oct 2020, https://www.statista.com/statistics/978062/china-preferred-information-sources-among-luxury-consumers/
BCG & Tencent & 100ec.cn, Leading information sources among luxury consumers in China as of July 2020 Statista, https://www.statista.com/statistics/978062/china-preferred-information-sources-among-luxury-consumers/ (last visited December 03, 2024)
Leading information sources among luxury consumers in China as of July 2020 [Graph], BCG, & Tencent, & 100ec.cn, October 10, 2020. [Online]. Available: https://www.statista.com/statistics/978062/china-preferred-information-sources-among-luxury-consumers/
